BrainPOP
I built and scaled BrainPOP’s social strategy and brand ecosystem from the ground up, transforming its presence into the highest-performing education brand. I led the company’s first rebrand and created award-winning campaigns that reached millions worldwide.
At a Glance…
This section spotlights my evolution at BrainPOP and how I built its modern brand marketing ecosystem year over year—from transforming its social presence to pioneering its first content marketing engine and spearheading its 2025 rebrand.
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That time I led a company-wide rebrand, defining an ownable narrative, separating brand from product, building a connected content ecosystem, and launching a new era without leaving BrainPOP's legacy behind.
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That time I built BrainPOP’s first content marketing engine, fueling organic growth across social, blog, and communications while boosting brand visibility 300% YoY.
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That time I transformed BrainPOP’s social media strategy into a multi-audience platform that fueled 350K+ new followers, award-winning campaigns, and record-setting engagement.
Moby’s Silver Anniversary
How BrainPOP turned an April Fool’s joke into an award-winning, transformative brand campaign.
