BrainPOP

I built and scaled BrainPOP’s social strategy and content ecosystem from the ground up, transforming its presence into the highest-performing education brand. I led the company’s first rebrand and created award-winning campaigns that reached millions worldwide.

At a Glance…

This section spotlights my evolution at BrainPOP and how I built its modern organic marketing ecosystem year-over-year—from transforming its social presence to pioneering the company’s first content marketing engine and spearheading its 2025 rebrand.

  • That time I spearheaded BrainPOP’s 2025 rebrand, uniting Marketing, Growth, Creative, and Executive teams under a bold new positioning that defines who we are, the lifelong impact we create, and our promise to be the best part of a learner’s day.

    This era is still in full swing… but here’s a preview 😉

  • That time I built BrainPOP’s first content marketing engine, fueling organic growth across social, blog, and communications while boosting brand visibility 300% YoY.

    Explore this Era

  • That time I transformed BrainPOP’s social media strategy into a multi-audience platform that fueled 350K+ new followers, award-winning campaigns, and record-setting engagement.

    Explore this Era

Campaigns & Content Initiatives