Portfolio
Explore how I built and scaled BrainPOP’s social strategy and content ecosystem from the ground up—transforming its presence into the highest-performing education brand, leading the company’s first rebrand, and creating award-winning campaigns that reached millions worldwide.
Social Media Strategy | Content Marketing | Brand Storytelling
See how I directed the social storytelling for the largest girl-led organization in the world, doubling the audience to 1M+ followers, leading brand campaigns that reached 160M+, and creating integrated marketing strategies across membership, advocacy, STEM, and the iconic Girl Scout Cookie program.
Social Media Strategy | Brand Campaigns | Crisis Communications
A deeper look at how I managed the social media and event marketing for the Seaport District during its post-Hurricane Sandy redevelopment—growing its digital presence by 40% year-over-year and repositioning the property as a premier New York destination for food, fashion, and entertainment.
Social Media Management | Digital Marketing | Event Marketing