Resume
Head of Social & Brand Engagement | BrainPOP
August 2022 - Present | New York, NY
Built and scaled BrainPOP’s social strategy and content ecosystem from the ground up, transforming its presence into the highest-performing education brand. I led the company’s first rebrand and created award-winning campaigns that reached millions worldwide.
Sr. Campaign Manager (Contract) | Condé Nast
November 2021 - January 2022 | New York, NY
Created and executed paid social media campaigns for Condé Nast brands (US & UK) and their strategic partners—featuring some of the biggest names in entertainment, publishing, CPG, and more.
Career Break | Full-Time Parenting
October 2018 - November 2021
Social Media Campaign Manager | Girl Scouts of the USA
November 2015 - October 2018 | New York, NY
Directed the social storytelling for the largest girl-led organization in the world, doubling the audience to 1M+ followers, leading brand campaigns that reached 160M+, and creating integrated marketing strategies across membership, advocacy, STEM, and the iconic Girl Scout Cookie program.
Marketing Associate | The Howard Hughes Corporation
September 2011 - November 2015 | New York, NY & New Orleans, LA
Seaport District NYC | Managed the social media and event marketing for the Seaport District during its post-Hurricane Sandy redevelopment—growing its digital presence by 40% YoY and repositioning the property as a premier New York destination for food, fashion, and entertainment.
Riverwalk Marketplace | Assisted the Marketing team at Riverwalk Marketplace in downtown New Orleans with all property events and activations, as well as managed the property's website and day-to-day social media strategy.
Education
Bachelor of Arts - English/Journalism
Old Dominion University
May 2011 | Norfolk, VA